ED SHEERAN - AZIZAM

 When it comes to the ginger boy thins are easy.Ed Sheeran has always been the master of creating a pop moment.His brand new single "Azizam" which in Persian means "my dear" is the lead single of Ed's forthcoming eighth studio album, an LP he's teased that will be much more pop-focused.The Persian influence of the track, is down to the track's producer, ILYA (Ilya Salmanzadeh) a mega-producer borned in Iran before moving to Sweden aged 11 and member of Max Martin's WolfCousins cohort who has worked closely with the likes of Ariana Grande (Into You, yes, and?), Ellie Goulding (Love Me Like You Do) and Sam Smith (Unholy) in the past.The song is not a masterpiece but it will swarm the radios all over the world and ride the charts over the next many weeks.

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JENNIE - LIKE JENNIE

 For several weeks now "Like Jennie" by Jennie is among the biggest hits on the Global Top 10.And while the South Korean pop star dominates the world with this one so far there is no reaction on the Uk and Usa charts in a big way.This is an electronic maelstrom with touches of Brazilian funk with a fierce video that makes you dance "Like Jennie" with an electric choreography throughout, the song.So far it's the biggest hit from her album that features sother singles including "Mantra"  "Love Hangover" featuring Dominic Fike, "Zen" and "ExtraL" featuring Doechii. Other collaborators on the album include Dua Lipa, Childish Gambino, Kali Uchis and FKJ.

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KESHA ft T-PAIN - YIPPEE-KI-YAY

 Of course she would try the country style with a pop flavour.Kesha meets T-Pain and they are taking us straight back to the 2010s, with this "Yippee-Ki-Yay" country twist.This is a playful, genre-blending anthem and the lead single from Kesha’s upcoming album after her experimentations in music without success.This cheesy piece of party-up pop-country have more chances to make it in the States where country music dominates airwaves, charts and streaming rather than Europe but you never know.Not really crazy about it but in time you might even like it.

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