In the last years John Lewis Christmas advert has been the mark of the seasonal open in the Uk and the songs used in the advert are always hits one way or another. Following in the footsteps of the likes of Ellie Goulding, Lily Allen and Elton John, Labrinth is the voice behind this year's ad, with a cover of Alison Limerick's '90s dance hit "Where Love Lives".But it's the original 1990 version by Limerick that is making this ad so effective using a vinyl record as the main idea for this tv spot.Six years after it's release "Where Love Lives" peaked at number 9 in the Uk charts making this dance anthem iconic.This advert is embedded in British Christmas culture and Labrinth's reimagined version will probably reach high on the Uk charts.
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