When it comes to the ginger boy thins are easy.Ed Sheeran has always been the master of creating a pop moment.His brand new single "Azizam" which in Persian means "my dear" is the lead single of Ed's forthcoming eighth studio album, an LP he's teased that will be much more pop-focused.The Persian influence of the track, is down to the track's producer, ILYA (Ilya Salmanzadeh) a mega-producer borned in Iran before moving to Sweden aged 11 and member of Max Martin's WolfCousins cohort who has worked closely with the likes of Ariana Grande (Into You, yes, and?), Ellie Goulding (Love Me Like You Do) and Sam Smith (Unholy) in the past.The song is not a masterpiece but it will swarm the radios all over the world and ride the charts over the next many weeks.
Rate (4/5)
Password:soundfist1