The marketing for the brand new Taylor Swift material goes beyond anything you know.So many versions so many vinyl colorful editions for all the "Swifties" to possess and they all selling.Now imagine if this track that stays for a second week at the top of the Billboard charts was released by Jack Antonoff's group the Bleachers do you think it would stand a chance?We all know the answer but for now Bleachers are contributing to this new version of "Anti-Hero" that has some slight changes.Of course this marketing thing will only expand the reign of the single at the charts.
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